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The mission is the fundamental reason this position exists.
HOVER is transforming the home improvement market by making it possible for anyone with a smartphone camera to create an interactive 3D model of virtually any building in the world, complete with detailed measurements and powerful design features. The mission for the Senior Growth Marketing Manager - Acquisition is to use data to implement campaigns both online and offline (i.e. Adwords, paid social, display, mobile, events, etc.) to grow the HOVER user base. You will carefully test and measure all campaigns, running multiple tests at any point in time.
In this role, you will work closely with analytics, product marketing, partner marketing, sales and the rest of the growth team to lead efforts that will grow our HOVER audience.
The outcomes are the specific and measurable objectives that have a significant impact on the team and business, and include the timeframe over which they should be achieved.
Introduce 1,700 new organizations monthly to Hover’s 3-D modeling tool.
Increase website traffic by 30K unique users per month in the first 6 months.
Achieve a ROAS of 2.5X in the first year.
YOU SHOULD HAVE:
5-7+ years of work experience in a B2B or B2C acquisition role
A love of data - can both analyze a marketing funnel to size different growth opportunities, build tests to measure impact and synthesize complex results into actionable recommendations
Expert at project management, able to independently manage and execute multiple projects at various stages at one time
Strategic thinker with meticulous attention to detail
Deep understanding of various marketing channels including paid search, SEO, content, ABM, social, events
Growth mindset with results-driven approach to work (testing, measuring, iterating)
Experience working cross-functionally
SQL knowledge is a plus (not a must have)
WE HOPE YOU HAVE:
A passion for 3D technology (including AR / VR) and a deep appreciation for how it can change the way our world works
Familiarity with the culture, opportunities, and challenges of working at an early growth-stage startup